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A Few Important Advisories and Disclaimers

Copyright. This is a copyrighted presentation of Fast Track SEOP. It may not be recorded, duplicated, modified, or disseminated without prior written authorization.

Objectivity. A number of companies will be discussed in this workshop. Fast Track SEOP, its principals, employees and investors, have no financial entanglements with any of the providers we discuss in this workshop. The recommendations made are based upon experience not personal gain.

Variables. The results you get from the use of an internet press release will depend on a number of variables that Fast Track SEOP cannot control. Readership depends upon the popularity of the keyword phrase(s) a release is optimized for, the universe of potential prospects, the demand level for the products and/or services offered. It also depends on the method of distribution and, of course, the quality of the writing itself. There are also external considerations. If this strategy is being used to drive traffic to a website, the quality of the website itself as well as the competitiveness of product/service pricing will play a major role in determining whether this strategy will make the cash register ring.

No Guarantees. The landscape of internet publicity is, like everything else, subject to change. Distribution costs will inevitably increase as demand increases. Google and Yahoo, the most popular sources of online news, may, once this strategy gains popularity, start doing more to control the releases they are indexing. One way for them to do this is to start charging distributors which, of course, is a cost that would be passed on to the end user. Still another may be the decision to delete some of the minor press release distributors because they aren’t providing enough unique content.

Inevitably Google and Yahoo may also create an editorial review process that filters submissions so only the highest quality releases get posted to their respective news tabs and cached for organic search. To a limited extent, this is actually being done already. Yahoo already restricts the number of sites contributing press releases. Google has begun to do the same.

When it comes to the caching and eventual indexing of press releases into Google organic search results, recent events lead us to believe there must be a human editor involved because only about 50% of the releases published on some venues are currently being indexed. I’ve spent a lot of time analyzing those that didn’t make it and I can’t see a common thread other than the fact that they are advertorial in nature, poorly written or just weren’t very informative.

Google & Yahoo Rule. Worst case and out of self-interest Google and Yahoo may ultimately decide to stop including releases in organic results because they provide business owners the means to circumvent their pay per clck advetising programs.