Overview

To understand the value of any internet marketing strategy, one must first have something to compare it to. In this introduction we will be discussing the comparative advantages and disadvantages of traditional website optimization (SEO), pay per cllick advertising (PPC), and the use of optimized internet press releases.

1. Website Optimization (SEO)

2. Pay-Per-Click Advertising

3. Arrivenet

4. A Look at An Advanced Press Release Promotions: A Case Study

5. Overview of Press Release Benefits

6. Advanced Training

By the close of this presentation it is our hope that you will have a greater understanding of the comparative value of a press release promotional strategy as well as the value of the unique features Arrivenet offers its members.

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* The presenter, Fast Track SEOP, is an internet public relations firm that has devoted the past year to a study of the dynamics of various press release promotional strategies. As an independent service provider, it has no direct or indirect financial interest in Arrivenet or any other provider mentioned in this presentation. The opinions expressed are those of the moderator not those of Arrivenet management.