Just How Popular is News on the Internet?

The following statistics are commonly cited to point to the potential effectiveness of Internet press releases. One needs to keep in mind, however, that only 1-1 1/2% of all reads come from subscribing journalists. Occasionally a newsworthy release will generate media interest and a telephone call, but the vast, vast majority of reads are going to come from end users, your B2C and B2B prospects.

• 98% of all journalists go online daily

• 92% of them use the internet to conduct initial research

• 76% of them use the news to find new sources

• 73% routinely browse news tabs to review current and archived press releases

• 68 million American adults go online on a daily basis.

• 30% of them use search engines to find information

• 27% of them use the internet as their primary source of news

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Sources: Pew Internet, Middleberg/Ross Survey, and the American Life Project

How is the news distributed?