|
 Broad and Immediate Exposure - A well crafted, well placed internet press release can generate up to 75,000 unique readers the first day it appears on the web and drive up to a quarter of those readers to  visit your website to learn more. This is phenomenally more traffic than most website owners will get relying on any other online promotional strategy including website optimization (SEO) and pay per click advertising.
 Your company will get the attention of the media. Properly formatted and distributed, a press release may catch the attention of subscribing journalists, editors, and broadcast producers looking for stories they can either reprint or use as a springboard to write or produce indepth feature stories of their own.
 Properly optimized press releases normally appear on the first page of organic search results within a week and stay there for up to six months. You don’t have to wait for months for search engines to get around to indexing your site, because press releases are normally indexed within three or four days. This is a particularly valuable way for a new site to gain continuing exposure.
 Press releases help build your site’s page rank and relevance. Properly formatted press releases function as highly relevant referral pages which, in turn, elevate the relevance of the underlying website. The press releases  we’ve written on behalf of our clients have generated pageranks ranging from a PR3 to a PR6. In fact, a single press release written on our own behalf was instrumental in generating this site’s current PR4.  We know this because nothing else was done to promte the site at that particular time.
 Enables you to establish yourself as an authority in your field. Journalists and producers are constantly looking for authoritative sources they can quote in their own stories.
 Your company, regardless of size, will appear larger than life. Why? Because the general public has come (rightly or wrongly) to associate press releases with larger, more established companies.
 Press releases generate better clients. Individuals who are driven to your site by press releases are already familiar with you and/or your company. They come because you have peaked their attention and they already  have a favorable impression of you.
 Press releases save you time. You don’t have to waste time managing link exchanges with irrelevant sites. A properly formatted release, by virtue of its placement boosts your site’s relevance and positioning because it functions as an extension of your website.
 Branding. Press releases are an affordable and effective way to get your brand name in front of a targeted audience. And we all know that people prefer to do business with companies they are familiar with.
 Test Marketing: Press releases enable you to test the effectiveness of your marketing programs. If you don’t get a favorable response, you can change the message until you do. If a press release drives a high level of traffic to your website and you don’t get any business, then you’ll know that the problem lies with your site, not the message that brought them there.
 Economy. The use of a press release promotion strategy costs dramatically less than one would have to pay an SEO to optimize a  website or by participating in a pay-per-click advertising program to generate the same level of traffic. What’s more it generates that traffic in a tenth of the time.
 Application - Believe it or not you don’t even have to have a website to use press releases to promote your company. They can make the phone ring just as easily as they can drive traffic to a site.
|
