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 Properly optimized press releases are not only posted in Google News, they appear first page of Google’s natural search results in less than a week. You don’t have to wait for months for search engines to get around to indexing your site, because press releases are normally indexed and displayed on the first page of search results in three or four days.
 Properly optimized press releases, those that are formatted so they are indexed for natural search, end up having a perpetual shelf life. A poorly prepared press release’s value diminishes with every passing day because it is constantly being displaced (pushed deeper into the news tab’s archives) by newer releases. The more competitive your industry, the quicker they are relegated to obscurity. Press releases that make it to Google News are deleted in 30 calendar days but they lose their value long before that because no one wastes time searching for news about any topic beyond the first two or three pages of news related to any keyword or keyword phrase. By contrast, a properly optimized and indexed release can hold top Google placements for six months or longer. This means that your press release will continue to work for you long after it disappears from a search engine’s news tab.
 Broad and Immediate Exposure - A well crafted, well placed internet press release can generate 100s of unique readers in a matter of days and drive up to 11% of those readers to  visit your website to learn more. This is phenomenally more traffic than most small online businesses will get relying on any other online promotional strategy including website optimization (SEO) and pay per click advertising.
 Your company may get the attention of the media. Properly formatted and distributed, a press release may catch the attention of subscribing journalists, editors, and broadcast producers looking for stories they can either reprint or use as a springboard to write or produce indepth feature stories of their own. This, however, is a big “maybe”. The vast majority of reads come from end users, not the media and unless you’re introducing something that is novel or cutting edge, the media isn’t going to be interested in it. 
 Press release enable you to establish yourself as an authority in your field. Journalists and producers sometimes search the news tabs to find authoritative sources they can quote in their own stories. This is particularly the case when you bring something new to the table.
 Your company, regardless of size, will appear larger than life. Why? Because the general public has come (rightly or wrongly) to associate press releases with larger, more established companies.
 Press releases generate better clients. Individuals who are driven to your site by press releases are already familiar with you and/or your company. They come because you have peaked their attention and they already  have a favorable impression of you.
 Press releases save you time. You don’t have to waste time managing link exchanges with irrelevant sites. A properly formatted release, by virtue of its placement boosts your site’s relevance and positioning because it functions as an extension of your website. It will also help you to increase the number of backlinks to your site.
 Branding. Press releases are an affordable and effective way to get your brand name in front of a targeted audience. And we all know that people prefer to do business with companies they are familiar with.
 Test Marketing: Press releases enable you to test the effectiveness of your marketing programs. If you don’t get a favorable response, you can change the message until you do. If a press release drives a high level of traffic to your website and you don’t get any business, then you’ll know that the problem lies with your site, not the message that brought them there.
 Economy. The use of a press release promotion strategy costs dramatically less than one would have to pay an SEO to optimize a  website or by participating in a pay-per-click advertising program to generate the same level of traffic. What’s more it generates that traffic in a tenth of the time.
 Application - Believe it or not you don’t even have to have a website to use press releases to promote your company. They can make the phone ring just as easily as they can drive traffic to a site.
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